Brand, marketing research and strategy.
Over 10 years working with Samsung, McLaren, The Olympics, Google and more.
Services
Brand Audit
Brand reviewed and assessed to ensure market fit and differentiation. This typically includes stakeholder interviews, visual & verbalaudit, competitor deep dive and qualitative customer research.
Brand Strategy
Brand strategy evolution or transformation depending on audit outcomes. We’d look at, value proposition, brand framework / house, customer facing brand platform and story and messaging.
Growth Roadmap
Actionable growth roadmap highlighting key phases, aligned to the brands business objectives - targeting low hanging fruit with a view to mid and long term objectives.
Marketing Planning
Annual (12 months) or bi-annual (6 months) marketing plan – holistically connecting the brand and business objectives, ensuring key messages, campaigns and products are delivered in a way that’s differentiated, relevant to the customer and driving growth for the business.
Campaign Strategy
Focusing on a specific campaign, we ensure the campaign is aligned with brand and business objectives, has the right media strategy targeting the right customers and is executing a differentiated and relevant creative idea.
Experience & Service Design
Connecting the brand across the whole experience, looking at every touchpoint including service. We will identify the actual needs, behaviours and pain points of the customer, co-create our customer centric experience and develop a targeted roadmap.
About
With over 10 years of experience leading global brand and campaign strategy for some of the world's most recognised brands - including Shell, Samsung, McLaren, and the Paris 2024 Olympics - as well as hands-on experience in fashion brand building, I've built a career connecting brand to commercial outcomes at scale. See brands I’ve worked with below.
Tourism Australia
Suzuki
Samsung
McLaren
The Olympics
Canva
Westpac
Shell
Dan Murphy’s
See my CV here.
AusSuper
Deloitte
Freelance projects
Client
Monlisse
Completed
01/2026
Client Review
Oliver helped us think about our brand in new ways, transforming the way we now approach our business and unlocking new customers and growth.
Karassa Lau - Founder of Monlisse